Sustainability = Success

A recent study by SAP reveals that businesses who make sustainability core to their business strategy are more succesful than those who do not.

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As the world anticipates the UN Climate Change Conference, COP28, in Dubai, SAP Insights unveils pivotal findings from its Wave 3 sustainability study. This extensive research expands upon earlier surveys from 2021 and 2022, offering transformative insights into businesses scaling their environmental efforts and the inherent link between sustainability and competitiveness.

Shift in Corporate Paradigm: Sustainability as Strategic Imperative

The comprehensive study divulges a monumental shift in corporate perspectives, positioning sustainability not merely as a regulatory obligation but as a paramount strategy to fortify business value. Sarah Dziuk, SAP Insights Head of Research, highlights this evolution in business philosophy, where sustainability emerges as an intrinsic part of corporate strategy, influencing operational decision-making processes and fostering a genuine competitive edge.

Accountability and Data: Catalysts for Sustainable Excellence

One of the study’s key revelations underscores the significant correlation between embedding sustainability into strategic planning and heightened competitive advantage. Crucially, companies envisioning sustainability as a definitive differentiator tend to widen their spectrum of leadership roles responsible for sustainability. This expanded accountability framework, encompassing roles such as chief sustainability officers and environmental managers, signifies a proactive and strategic approach in achieving measurable impact. Furthermore, the study underscores the pivotal role of reliable data in fostering sustainable practices within enterprises, emphasizing the need for high-quality, primary-sourced sustainability data for enhanced decision-making and efficacy in achieving sustainability goals.

Conclusion: Embracing Sustainability as a Business Imperative

In essence, the SAP Insights Wave 3 study unequivocally emphasizes that treating sustainability as a business imperative unlocks multifaceted opportunities, propelling a virtuous cycle of investment, accountability, and strategic decision-making. This strategic integration of sustainability transforms enterprises, rendering them more efficient, profitable, and resilient in an ever-evolving climate landscape. As the world gears up for COP28, this study serves as a clarion call for businesses worldwide, urging them not merely to react to sustainability demands but to invest in them as a strategic priority to secure a competitive advantage in a rapidly changing global market.


  • SAP Insights, [link to Wave 3 sustainability study](insert link here)
  • Sarah Dziuk, Head of Research, SAP Insights
  • Data and insights from the Wave 3 sustainability study conducted by SAP Insights with 4,750 respondents across 21 nations and 29 industries
  • Stuart Coleman, Open Data Institute
  • Case studies involving S.Oleum and Catena-X showcasing the integration of SAP software solutions for sustainable practices in businesses

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